National Association for Temple Administration (NATA)
Program Launch & Enrollment Campaign
Background
The National Association for Temple Administration (NATA) approached Sing Creative to help launch a visionary new initiative: the Certificate in Synagogue Executive Leadership, created in collaboration with Spertus Institute. With a mission to strengthen the pipeline of synagogue executives nationwide, NATA needed a campaign that felt modern, credible, and compelling to emerging leaders across the country. And the clincher? They only had two months to pull it off!
Goal
Introduce a first-of-its-kind professional credential and drive strong enrollment for the inaugural cohort, building awareness, momentum, and legitimacy for a brand-new national program, all within a tight timeframe.
Strategy
To position the certificate as the premier leadership pathway for synagogue professionals, we built a six-week, multi-channel rollout designed to:
Establish a unified brand identity that felt grounded, relevant, and future-facing
Elevate the value of the credential for both professional advancement and communal impact
Drive inquiries and applications through clear, confidence-building messaging
Build urgency as the application deadline quickly approached
Our Approach
Branding & Messaging From the Ground Up
With a short runway to program launch, we leveraged existing organizational branding and created a brief messaging framework that aligned seamlessly with both partner organizations: classic enough for the field, fresh enough to stand out.
Content & Creative That Inspired Action
To bring the program to life, we produced:
Email sequences introducing the program and spotlighting benefits
Social content highlighting faculty expertise, outcomes, and the program experience
Web and ad copy that positioned the certificate as a meaningful career accelerator
Everything was designed to speak directly to the aspirations of emerging synagogue executives.
Smart, Strategic Campaign Cadence
To maximize results within a tight enrollment window, we:
Implemented precise audience targeting across digital channels
Paced messaging to nurture interest from first touchpoint to application
Increased urgency and clarity as the deadline drew closer
Impact
Our strategic positioning and full-funnel creative approach delivered beyond expectations:
More than doubled the anticipated number of applications within just six weeks
Established a reusable messaging framework and creative toolkit to support future program launches
Demand grew so quickly that NATA added a second cohort
We loved the feeling of watching those applications flood in!