Great storytelling takes a great team.

Whatever your project calls for, you’re in good hands. Our team works in perfect harmony to craft stories that connect, inspire, and leave a lasting impression.

Jessica Leving Siegel (she/her), Founder & CEO

Jessica is an award-winning writer and communications specialist with experience spanning the newspaper and magazine industry, the nonprofit sector and the disability community. 

Before launching Sing Creative Group, she got her start as a journalist, writing for publications such as USA Today, The Boston Globe, The Jerusalem Post and more. When she realized she wanted to use her storytelling skills to champion the causes she cared most about, she moved into the nonprofit world, and spent 10 years working on internal comms teams for organizations such as The Jewish United Fund, Spertus Institute, The American Lung Association and Walder Group. Now, she uses her expertise to help other changemakers hone their messaging and amplify their impact. Recent client PR wins have included hits in Parade, HuffPost, USA Today, The Chicago Tribune, ABC7 News and more.

She is also the author of three children's books, former host of The Special Siblings Podcast and founder of The Center for Siblings of People with Disabilities.

Jessica earned her MBA from The Kelley School of Business at Indiana University,  and holds a BS in Journalism from Boston University, in addition to several smaller certifications and training programs. She currently lives in the Chicago suburbs, where she and her husband spend their free time wrangling their young son, a rambunctious dog and two cats.

  • Trula Tener, (she/her)

    Director of Client Strategy & Services

    Trula is a strategic communications leader with 15+ years helping mission-driven organizations deliver the messages that are hardest to say and most important to get right.

    She spent nine years at Reingold, a social good digital marketing agency, as Senior Account Director and a member of the leadership team. Her work there spanned strategy, campaign leadership, and hands-on project management for clients across health and mission-driven sectors, including VA's Office of Mental Health, HHS, RAINN, DC Health and the Virginia Department of Veterans Services. Before Reingold, she spent a decade in advocacy and public affairs communications in Washington, DC.

    Trula advises clients on narrative strategy, brand positioning and internal communications, working to find the shortest line between an organization's mission and the people it needs to reach. She holds a BA in Psychology from Wake Forest University and a Project Management Professional (PMP) certification.

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    Amethyst Cannady (she/her)

    Senior Account Director

    Amethyst is a seasoned creative strategist and Senior Account Director with more than fifteen years of experience helping mission-driven organizations tell their stories with purpose and precision. Known for her design-driven perspective and her strong command of content strategy, she brings a blend of creativity, strategic insight and leadership to every project. Over the course of her career, she has built and led high-performing teams, developing integrated campaigns that balance data-informed decisions with compelling, human-centered storytelling.

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    Megan O'Malley (she/her)

    Social Media Strategist

    Megan is an advertising consultant and designer with 15+ years of experience helping brands turn strategy into clear, effective creative. She specializes in digital marketing, paid media, and brand execution—bridging big-picture thinking with hands-on implementation.

    Megan has spent nearly a decade in agency leadership roles, managing multimillion-dollar accounts across digital, social, print, OOH, and broadcast. Today, she partners with businesses of all sizes to bring brands to life on screen, build campaigns that perform, and make marketing feel more manageable (and a lot less overwhelming).

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    Sarah Lizzy Aversano (she/her)

    PR Specialist

    Sarah has worked in the PR industry for over a decade at some of the top agencies in Washington, D.C. & Baltimore. Armed with an arsenal of media contacts from her involvement in the business, lifestyle, consumer, travel and hospitality industries, Sarah possesses a unique understanding of what it takes to break through the saturated media landscape and share compelling stories. Prior to breaking into the world of PR, Sarah worked on the marketing side, specifically in Branding and Events, which allowed her to gain a well-rounded understanding of the marketing and PR industry from all aspects. Sarah prides herself on her incredible dedication, passion, attention to detail and tenacious can-do attitude.

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    Stacy Reichgott (she/her)

    PR Strategist

    Stacy has built her career shaping brand stories across the nonprofit, publishing, entertainment, and lifestyle sectors, drawing on extensive experience in PR, marketing and brand partnerships — including at Penguin Random House. She specializes in developing multi-phase campaigns, crafting smart media strategies, and creating mutually beneficial partnership opportunities that elevate visibility and engagement. With a portfolio that includes New York Times best-selling authors, universities, corporations and mission-driven organizations, Stacy brings a strategic, collaborative approach to every project and a strong instinct for connecting brands with the audiences that matter most.