Great storytelling takes a great team.

Whatever your project calls for, you’re in good hands. Our team works in perfect harmony to craft stories that connect, inspire, and leave a lasting impression.

Jessica Leving Siegel (she/her), Founder & CEO

Jessica is an award-winning writer and communications specialist with experience spanning the newspaper and magazine industry, the nonprofit sector and the disability community. 

Before launching Sing Creative Group, she got her start as a journalist, writing for publications such as USA Today, The Boston Globe, The Jerusalem Post and more. When she realized she wanted to use her storytelling skills to champion the causes she cared most about, she moved into the nonprofit world, and spent 10 years working on internal comms teams for organizations such as The Jewish United Fund, Spertus Institute, The American Lung Association and Walder Group. Now, she uses her expertise to help other changemakers hone their messaging and amplify their impact. Recent client PR wins have included hits in Parade, HuffPost, USA Today, The Chicago Tribune, ABC7 News and more.

She is also the author of three children's books, host of The Special Siblings Podcast and the founder of her own nonprofit organization, The Center for Siblings of People with Disabilities.

Jessica earned her MBA from The Kelley School of Business at Indiana University,  and holds a BS in Journalism from Boston University, in addition to several smaller certifications and training programs. She currently lives in the Chicago suburbs, where she and her husband spend their free time wrangling their young son, a rambunctious dog and two cats.

  • Ashley Donohue (she/her)

    Managing Director

    Ashley is both a master strategist and talented creative. Before joining Sing, she served as Senior Communications Director at Mishkan Chicago, where she helped transform a small startup community into one of the fastest-growing congregations in the area. With nearly two decades of experience helping nonprofits tell their stories and drive change, Ashley has consulted on communications strategies and campaigns spanning the faith, education and advocacy sectors. She holds a BA from The Ohio State University and a masters degree in social and public policy from Georgetown University. 

  • Amethyst Cannady (she/her)

    Senior Account Director

    Amethyst is a seasoned creative strategist and Senior Account Director with more than fifteen years of experience helping mission-driven organizations tell their stories with purpose and precision. Known for her design-driven perspective and her strong command of content strategy, she brings a blend of creativity, strategic insight and leadership to every project. Over the course of her career, she has built and led high-performing teams, developing integrated campaigns that balance data-informed decisions with compelling, human-centered storytelling.

  • Christine Lupella (she/her)

    Senior Account Director

    Christine is a talented writer and editor who uses her skills to elevate meaningful work, drawing on experience as a writer and project manager for the Jewish United Fund of Chicago and as an award-winning journalist and managing editor in Wisconsin and Minnesota. She brings strength in storytelling, project management and marketing support — managing deliverables, contributing to strategic plans, and crafting news releases, speeches and thought-leadership pieces. Known for her clarity, collaboration, and naturally positive approach, Christine is committed to helping organizations communicate with purpose.

  • Elisheva Thompson (she/her),

    Brand Strategist‍ ‍

    Elisheva is a brand and marketing consultant who specializes in empowering communities to expand their visibility and impact. With two decades of experience in design and communications, she helps nonprofits build inspiring brands and develop compelling strategies that bring people and purpose together. She is particularly passionate about helping small teams with limited resources gain the skills and tools they need to work more effectively. Prior to launching her consulting practice, Elisheva led teams at UpStart, national marketing agency, Huge, and many more to take their communications to the next level.

  • Sarah Lizzy Aversano (she/her)

    PR Specialist

    Sarah has worked in the PR industry for over a decade at some of the top agencies in Washington, D.C. & Baltimore. Armed with an arsenal of media contacts from her involvement in the business, lifestyle, consumer, travel and hospitality industries, Sarah possesses a unique understanding of what it takes to break through the saturated media landscape and share compelling stories. Prior to breaking into the world of PR, Sarah worked on the marketing side, specifically in Branding and Events, which allowed her to gain a well-rounded understanding of the marketing and PR industry from all aspects. Sarah prides herself on her incredible dedication, passion, attention to detail and tenacious can-do attitude.

  • Stacy Reichgott (she/her)

    PR Strategist

    Stacy has built her career shaping brand stories across the nonprofit, publishing, entertainment, and lifestyle sectors, drawing on extensive experience in PR, marketing and brand partnerships — including at Penguin Random House. She specializes in developing multi-phase campaigns, crafting smart media strategies, and creating mutually beneficial partnership opportunities that elevate visibility and engagement. With a portfolio that includes New York Times best-selling authors, universities, corporations and mission-driven organizations, Stacy brings a strategic, collaborative approach to every project and a strong instinct for connecting brands with the audiences that matter most.

  • Mary Helbling (she/her)

    Ad Strategist

    Mary specializes in building and managing social media ad campaigns, funnel strategies and consulting for various industries. She brings expertise in Meta, Google, YouTube, Spotify and TikTok advertising, with a focus on creating cost-effective strategies that drive measurable results.

    Mary has worked with numerous nonprofit and arts organizations and has served on several nonprofit boards, giving her a well-rounded understanding of the unique challenges and opportunities facing mission-driven organizations.