Struggling to come up with a meaningful holiday gift for your mom, boss, client, or coworker? Before you default to a boring gift card—or telling everyone you're boycotting consumer culture and ditching gifts altogether this year—we've got a better idea. Consider giving one of the below thoughtful, socially responsible options that will make your staff or loved ones smile, and make the world a teeny bit better.

Did you know that humans are wired for storytelling? It’s literally encoded into the way our brains have processed information since the Stone Age.

Whatever industry you’re in, focusing on the people you help–and the people who work for you–is the key to relatable, effective marketing that differentiates you.